April // The rarest thing you can own in 2026

Hey Reader

It's the first Saturday of the month and here's what's been in my world.

What I'm thinking about

Everyone is talking about AI, algorithms, and attention spans. But nobody is talking about the thing underneath all of it: that your attention is the only resource you actually own.

Not your time... because time is just the container. Your attention is what fills it.

And right now, most of us are haemorrhaging it into platforms designed by the world's most evil smartest engineers specifically to make sure we never get it back. The moment you decide to reclaim it... not manage it, or reduce it or even delete it.... actually reclaim it, everything changes.

You have more time. More freedom of thought. More of yourself available for the things that actually matter.

My daily walks have been my quiet reclamation of my attention so I can focus on myself, my ideas and my business cos hell fire, I've got an exciting bunch of stuff coming up this year 🔥

And Offline is the New Luxury...

What I'm working on

Rebuilding The Quiet Marketing Method from the ground up. Not as a marketing course (as if I'd do that!), but as something deeper. More on that soon.

Psst, if you're already in QMM, you get the new version for free as promised 🤍

Also: the first cohort of Call-Free Coaching opens mid-April. Async. No calls. Everything delivered in writing, at your pace. Cos I know you'd rather be on a terrace in Portugal than on a Zoom call.

Last month on The Business of Luxury

Worth your attention

If you haven't taken the quiz yet — The Psychology of Being Chosen — 142 people already have. It'll tell you exactly where you're positioned in your market right now and what's keeping you there.

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