Pretty Isn’t Enough Anymore
Spicy sitch incoming and I'm not apologising.
I’m tired of watching brilliant experts and coaches pour their soul into polished brands that still don’t sell.
You’re getting interest. Inquiries. Compliments. But no one’s locking in.
You don’t need more praise, praise doesn't pay.
You need more MF'ing power.
Here’s what’s really going on:
We’ve glamorised design at the expense of depth.
Fonts, filters, and flawless feeds have replaced actual positioning.
Everyone’s polishing. Posing. Pleasing the eye.
But no one’s saying anything real.
No bite. No guts. No heart.
This isn’t about repeating the same marketing hacks and hoping something sticks.
It’s about deepening the message of your brand.
It’s about building a brand that feels so true, so compelling, so YOU… that people don’t need to be convinced—they feel it.
Convincing energy is cringe and I'm tired of seeing it.
So, if you’ve ever wondered why your marketing looks good but isn’t hitting, you need to read these:
📌 The Rise of the “Instagrammable” Personal Brand
Why polished branding alone repels premium clients—and what high-end buyers really respond to.
📌 Logos Are Out. Obsession Is In.
Craft is what makes the best brands Unignorable. Here’s how to stop hiding yours behind beige branding.
They're a call to arms. A mirror held up to the online brand circus we’ve all been a part of, myself included.
But mostly? They're a blueprint for moving forward. One that says: no more beige. No more generic. No more decorating when what you really need is direction, a sharp POV, showing your craft because it matters.
You don’t need more content. You need clarity.
These pieces struck a nerve on Substack—and once you read them, you’ll understand why. Every line is designed to shift how you see branding forever.
These aren’t cute reads. They’re the foundation of everything I’m about to release.
If you haven’t yet filled out the “Shape Your Next Move” questionnaire, this is your last chance before doors open.
Shape Your Next Move
→ You'll get my Secret Index of Power Words for Luxury Persuasion as a big thank you for your time and input.
Because pretty isn’t enough. Not anymore.