CAROLYNNE ALEXANDER

She stalked followed me around the internet and landed in my inbox. That’s the magic of an Obsession Ecosystem. When your presence is woven across search, Substack, Pinterest, mentions, and quietly compelling content—people don’t forget you. They binge you. They become fans. They land in your inbox. Daniel Priestley says you need 7 hours of content, 11 touchpoints, and presence on 4 platforms to become unforgettable—and not one of those needs to involve a content calendar. Because here's...

Pretty Isn’t Enough Anymore Spicy sitch incoming and I'm not apologising. I’m tired of watching brilliant experts and coaches pour their soul into polished brands that still don’t sell. You’re getting interest. Inquiries. Compliments. But no one’s locking in. You don’t need more praise, praise doesn't pay. You need more MF'ing power. Here’s what’s really going on: We’ve glamorised design at the expense of depth. Fonts, filters, and flawless feeds have replaced actual positioning.Everyone’s...

July '25 Update I’ve been thinking about why so many businesses feel like they’re working twice as hard just to sell their offers. It’s not that they’re doing anything wrong. It’s that they’re operating like a “business” instead of a brand. “Doing marketing” as if it’s an obligation, rather than building a brand experience that gets people genuinely excited. Booking endless discovery calls instead of becoming the kind of brand people actively pursue and wait in line to work with. And… oh...

June '25 Update It was an accident and it started with a tantrum and tears. Last year, I was on my sofa, scrolling through a 30-day Reels challenge I promised I’d commit to. The B-roll. The trending audio. The performance. I’d spent 14 hours in 10 days trying to do everything "right". And you know what I got? Five new bot-subscribers. Zero sales. Zero DMs. And a deep, bone-level dread that this was what marketing had become. → Seriously, I was doing everything "right" but damn... nothing was...

April '25 Roundup Yeah, I know it's May 💁🏼♀️ It's been emosh! If you're new around here, hello! You're subscribed to The Business of Luxury and you probably found me via Substack or Pinterest. This is my monthly roundup of what's been going on BTS of my brand. You don’t need more marketing. You need a new way of thinking and building your brand. Hermès just became the most valuable luxury brand on the planet... but not with loud marketing, IG influencer takeovers or riding the coattails of a...

Check out the new IYKYK branding, baby!! NEW PROJECT ALERT! A Binge-Worthy Email Series to Elevate Your Brand & Become Impossible to Ignore Ever wanted to craft an elite brand that commands desire, exclusivity, and high-status influence? As you PROBBBBABLY know, I’ve been obsessed with the art of high-status brand-building for some time now (20+ years and a luxury product brand in the works)—so I’m thrilled to announce that I’ve been researching and curating a brand-new 10-episode email...