NEW PROJECT ALERT!

A Binge-Worthy Email Series to Elevate Your Brand & Become Impossible to Ignore

Ever wanted to craft an elite brand that commands desire, exclusivity, and high-status influence?

As you PROBBBBABLY know, I’ve been obsessed with the art of high-status brand-building for some time now (20+ years and a luxury product brand in the works)—so I’m thrilled to announce that I’ve been researching and curating a brand-new 10-episode email series that will reveal the hidden forces behind what makes high-end brands truly irresistible. And it's not just high prices.

This isn’t your typical “branding” newsletter.

It’s fast, punchy, and story-driven—like the Netflix show you wish existed, but in your inbox. Think 'Succession meets The White Lotus' for a rollercoaster of high-stakes luxury, behind-the-scenes power moves, and the secret ingredients that make prestige brands utterly magnetic.

It’s a must-subscribe if you’re:

✔ A brand founder, consultant, or creative looking to master the psychology of exclusivity & desire

✔ Fascinated by legendary brands, prestige marketing, and high-status storytelling putting them in a category-of-one

✔ Curious about the secret buyer psychology luxury brands use to attract, retain, and seduce their audience

Each email will be a 2-minute binge-read featuring:

• Audacious power moves and owning their category
• Hidden psychology strategies you didn't see coming
• High-status marketing insights that build obsession (and sales)
• Elite-level strategies you can use today in your own business

But here’s the thing—the velvet rope is only open for a short time, we start MONDAY.

This is not an open invite, you have to sign up (I changed the rules).

I'm road testing this for a discerning few who are truly serious about understanding the business of luxury at its highest level.

And yes, you'll get access to me for 10 days via email (something I NEVER do).

It's time to Elevate Your Brand & Become Impossible to Ignore

To get behind the scenes, you’ll need to sign up. The first email drops soon.

P.S. Promise I won’t serve you a lukewarm, mass-market take on luxury like "make your branding pretty" and “just raise your prices”. Yawn!